Southampton F.C.
Behind the Scenes: Live Streaming Southampton Football Club’s New Kit Launch Event
When Southampton Football Club approached us with a high-profile project—the live stream of their brand-new kit launch—we knew it was going to be a special one. The VIP event, held at St Mary’s Stadium, featured a surprise element for the in-person audience and needed to deliver a seamless online experience for fans everywhere.
Here’s how Nimblecast brought the event to life.
The Challenge: A High-Profile Event with Unique Demands
The club had three key requirements for the production:
Confidentiality: Ensuring the event remained under wraps until launch.
Minimal On-Site Footprint: Avoiding disruption to the exclusive in-stadium experience.
High-Quality Output: Providing a polished, professional stream for online viewers.
It was a perfect fit for Nimblecast’s expertise in lightweight, remote production.
Our Solution: Discrete and Professional
Working closely with the team at St Mary’s Stadium, we planned an unobtrusive setup to preserve the VIP atmosphere. Here’s how we pulled it off:
Strategic Camera Placement:
We identified discrete positions for our three cameras to capture the action without interfering with the event.Cell Bonded Technology:
Using our reliable cell-bonded streaming solution, we delivered a rock-solid connection from the stadium to our Nimble HQ, eliminating the need for heavy on-site infrastructure.Remote Direction & Production:
At Nimble HQ, our director Charlie managed the cameras remotely and produced the live programme output, ensuring a seamless flow throughout.High-End Visuals:
Luke, our expert operator, handled a gimbal-mounted camera, adding dynamic, cinematic shots to elevate the production’s overall quality.
Seamless Streaming & Broad Reach
For this event, the club requested the live stream to go directly to their website. Thanks to our flexible workflow, we could have easily simulcast the event to social channels like YouTube, Facebook, or Twitter if needed.
The result? A polished, engaging live stream that matched the prestige of the event.
The Impact: A Memorable Launch
The event was a huge success. The in-stadium audience was wowed by the surprise elements, including appearances by Southampton’s first-team players. Thanks to the livestream, fans far and wide were able to join in the excitement, bringing the event to a much larger audience.
At Nimblecast, we thrive on projects like these—events that require precision, creativity, and innovation to deliver unforgettable experiences.
Looking to elevate your next live event? Email us and let Nimblecast bring your vision to life.